Madhouse is a leading independent mobile advertising solution provider supporting top brands and mobile content providers in Central and Eastern Europe. We are creating mesmerizing ad experiences on mobile screens since 2010, aiming to reshape and elevate the mobile advertising market in the region. Our goal is to constantly invent revolutionary new methods to reach consumers through their mobile devices with impactful but polite and fascinating ad formats.
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The XXI. century citizen wakes up and goes to sleep in the company of at least one mobile devices, and carries it everywhere, to bed, to meetings, to lunch, even to the toilet. Mobile is the most personal device to which their owner could even attach on an emotional level. In Hungary 3,7 million people use their mobile for surfing on the internet, and 2,9 million see mobile ads regularly on the devices. Clearly, there is a huge potential in this platform, thus in the eNet-Madhouse joint research we wanted to crawl how users explore ads on their smartphones and what are the characteristics of a great mobile ad.
Mobile is a very personal tool, which is with us at every point of our lives. Many of us reach for their mobile right after they weak up, and accompanies us for the whole day.
Madhouse is determined to change the way advertisers communicate with their consumers and the audiences, therefore we organize workshops on a regular basis in the CEE region to provide a deeper insight into the ever changing and fast paced world of mobile advertising.
Last year’s most argued topic was the viewability of advertisements. Why? Because after viewability measurements were evolved and standards were established, skeletons began to fall out of the closet: