Madhouse is a leading independent mobile advertising solution provider supporting top brands and mobile content providers in Central and Eastern Europe. We are creating mesmerizing ad experiences on mobile screens since 2010, aiming to reshape and elevate the mobile advertising market in the region. Our goal is to constantly invent revolutionary new methods to reach consumers through their mobile devices with impactful but polite and fascinating ad formats.
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We are thankful for the exciting projects that constantly knock on our doors, but at the same time we regularly don’t even see out under the pile of creatives and orders, thus so far we haven’t got the time to present some of our works in its details. The Batman v Superman: Dawn of Justice campaign turned out so lit and was such a great pleasure to work on that we wanted to share it with the world.
I’ve started this whole programmatic-themed article saga – I should admit it wasn’t planned to be so long, but so many questions had raised on the way –, because in the past years I had the illusion that everybody in the industry had gone through the same learning process, worked with the same partners, and offered the same products or solutions. But slowly the awakening came. I had to realize that it’s absolutely a false idea, and meeting the awkward offers of different companies got me like a pinch in the arm. I’m listing here the sometimes interesting, sometimes shocking experiences I had and the thoughts arising from them. My intention with this article is no less, than to save a cautionary tale – or jaw drop – and plenty of time for the readers.
In the media industry autumn is equivalent with the beginning of the conference season. All of them are open forums, which provide excellent occasions for customer care, to reach new partners and find new solutions. I have visited Dmexco, which takes place in the heart of Cologne the third time this year. Subjective report.