Madhouse is a leading independent mobile advertising solution provider supporting top brands and mobile content providers in Central and Eastern Europe.
We are only involved with mobile advertisements, nothing else. We have not only been the first in Hungary to do so, but we have grown quite big compared to our competitors.
We are constantly working on addressing the smartphone users the most effective way possible. We like to do everything better, that’s why we are involved in the building of the Hungarian mobile-advertising market, and are always thinking about new solutions.
Mobile is a very personal tool, which is with us at every point of our lives. Many of us reach for their mobile right after they weak up, and accompanies us for the whole day.
Madhouse is determined to change the way advertisers communicate with their consumers and the audiences, therefore we organize workshops on a regular basis in the CEE region to provide a deeper insight into the ever changing and fast paced world of mobile advertising.
Last year’s most argued topic was the viewability of advertisements. Why? Because after viewability measurements were evolved and standards were established, skeletons began to fall out of the closet:
I’ve been thinking about whether there’s such a thing or not for a while now, but this article really pushed me to find out for myself: is there a perfect impression on mobile and if so, what it would be, what would it depend on, how would it look like, etc.