Madhouse is a leading independent mobile advertising solution provider supporting top brands and mobile content providers in Central and Eastern Europe. We are creating mesmerizing ad experiences on mobile screens since 2010, aiming to reshape and elevate the mobile advertising market in the region. Our goal is to constantly invent revolutionary new methods to reach consumers through their mobile devices with impactful but polite and fascinating ad formats.
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We are thankful for the exciting projects that constantly knock on our doors, but at the same time we regularly don’t even see out under the pile of creatives and orders, thus so far we haven’t got the time to present some of our works in its details. The Batman v Superman: Dawn of Justice campaign turned out so lit and was such a great pleasure to work on that we wanted to share it with the world.
In the media industry autumn is equivalent with the beginning of the conference season. All of them are open forums, which provide excellent occasions for customer care, to reach new partners and find new solutions. I have visited Dmexco, which takes place in the heart of Cologne the third time this year. Subjective report.
In my previous programmatic thought-flow I examined the ‘phenomenon’ optimistically, from a distance, and considered especially the advantages of it. So now come the backlashes – without an exhaustive compilation – of programmatic, because there are still plenty of shortcomings, which are having cast a shadow on this promising field.
1. Bad quality (mobile) ads are everywhere
I could express myself less delicately, but the truth is basically this. Earlier the automated world meant cheapness in advertising, and by now the name …
In the past one and a half year the creative part of the advertising industry was loud from HTML5. The “death” of flash has started a whole avalanche, and today everybody wants HTML5 banners whether it’s on web or mobile. In the world of mobile ads it wasn’t new, because due to the low then discontinued support of flash, on mobile every animation is made with HTML5 for years.