Madhouse is a leading independent mobile advertising solution provider supporting top brands and mobile content providers in Central and Eastern Europe. We are creating mesmerizing ad experiences on mobile screens since 2010, aiming to reshape and elevate the mobile advertising market in the region. Our goal is to constantly invent revolutionary new methods to reach consumers through their mobile devices with impactful but polite and fascinating ad formats.
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It’s become a tradition now to summarize the best moments, do we have a lot to sum up this year again. Gábor has already shared his predictions for 2018 but for now let’s see what were we up to in 2017.
Technical development of the year: MCX
In 2017 we introduced our big hit, Madhouse Creative Exchange (MCX). This innovation allows even rich media formats to run on programmatic. Here are two …
We have written about the importance of viewability in digital advertising early last year. Ever since we have gathered a lot of experience and many things have changed in the industry, so we decided to dedicate a second overview to this topic.
If the last six years were called ‘the year of mobile’ then 2016 – and 2017 as well – must be the year of mobile video. Let’s see why.
We have already listed our wishes for 2017, so now let’s kick off the new year with a compilation of 2016’s bests&peaks.