It’s become a tradition now to summarize the best moments, do we have a lot to sum up this year again. Gábor has already shared his predictions for 2018 but for now let’s see what were we up to in 2017.
In 2017 we introduced our big hit, Madhouse Creative Exchange (MCX). This innovation allows even rich media formats to run on programmatic. Here are two outstanding examples to demonstrate, that programmatic is not just a ‘performance’ channel: Samsung promo for FINA , and also an interactive one for the movie Logan
It was an honor for us in the summer to announce our partnership with Utazómajom, referring to start selling it’s surfaces not just on mobile, but on desktop too. Also a milestone in this year was refreshing our already strong partnership with WMN. From September, it is official that we sell WMN’s desktop site as well. We are pretty excited about our cooperation in the future.
One of our latest innovation is the responsive rich media format, which enables the banner to adjust to mobile and desktop at the same time. We made an interactive video ad for Calzedonia, which proved the success of our innovation by bringing pretty nice engagement results.
We are happy that we made our new Czech partner, Mafra ran its first rich media banner on mobile. They tried it, and of course they liked it.
We introduced Hungary to one of our fancier formats, the wipe. This interactive banner is spectacular not just in its look, but also in the numbers it has brought.
We can say that cube was our most popular format this year again. Clients ask for it, because they have learned what we had known for a long time: it’s simple, but it’s great.
The branded video got a slight makeover, we enhanced it by creating a frame around the video instead of using basic headers to show necessary details. Here we used the silhouettes of the characters of the film.
In 2017 our newest video format, the vertical video was born. The first campaign, Rexona was such great success, that we were excited to see it blossoming in the forthcoming campaigns.
We created a special rich media banner for Lays. The expanding banners hid some exciting surprises just like the chips bags: we challenged the users with different puzzles to solve. The campaign ran both in the Czech Republic and Slovakia.
One of our favourite rich media banners was this, used for Samsung See Colours campaign. We were happy, that our client made our job easy by sending mobile-friendly key visuals to work with. This is also great, because it shows, that clients realize it’s worth thinking in mobile.
We find it important to be able to concentrate during the day. This reactive banner catches your eyes for sure and wakes up your interest in an instant.
Madhouse welcomed its new Slovakian media publisher partner, Startitup Group. It is cool how these young and innovative people are who work there, thinking about new solutions, so we are definitely pleased to have this partnership.
It is fascinating what an unnerving effect can be created by using some creepy crosses slowly appearing and fading repeatedly.
We made some noise in our office again! On 11th May, we had a special retro party with our lovely clients, spiced it up with some pop music (thanks to Mary PopKids), ‘super serious’ presentation (credits to stand-up comedian Péter Janklovics), our traditional schnitzel sandwiches and meatballs made by Gabor’s mum. It is hard to find words to describe this amazing night we had, we just hope you can join us next year!
Our second summer teambuilding event took place in Transylvania this year, hosted by the Romanian division. We had a paintball battle, which brought out some hidden talents, and we also discovered the beautiful natural resources of Bihar mountains, including an ancient ice cave!
Madhouse represented itself at Internet Hungary conference again this year. Our special ’light bar’ was set up, and we made sure nobody remained thirsty (more like sober..). Of course, we enjoyed the professional meet-ups as well.
Madhouse celebrated Christmas with a special teambuilding day. Our Czech and Slovakian colleagues prepared a great filling traditional breakfast, and then we had a rough go-kart race. After all this excitement, we travelled to Etyek to take part in a cooking workshop better our cooking skills, and take every Mexican restaurant out of business. The food turned out surprisingly delicious. To wrap it all up, we returned to the city the long and slow way, our party bus flew us into the night of Budapest.
We have written about the importance of viewability in digital advertising early last year. Ever since we have gathered a lot of experience and many things have changed in the industry, so we decided to dedicate a second overview to this topic.Read it >