This work got especially close to our hearts, because its characteristics and the open-minded, flexible attitude of the client allowed us to create a mobile ad without limitations, we got free hands to show what motivates our passion for mobile for 6 years and what possibilities this platform holds. This case study is determined to present the background of it.
To accurately realize this case study on the concept of the Batman v Superman campaign, we created a dedicated site where we showcase the whole realization process of the campaign, the used formats and solutions, and the principle along we selected the places of appearance in order to reflect the core concept of the movie. Like in the case of each of our advertisements, our main goal was avoiding to fatigue viewers with average and boring ads, but to drive attention on it and involve them in it through interactive and imaginative implementation. The specialty of the campaign was our new development, the Gyro banner, debuted here. A touch of movement gives the characteristic of the format, thus it is vivid, conspicuous but still not overwhelming or disturbing. These kind of inventions allows us to say, mobile is not the future, but the present.
We have written about the importance of viewability in digital advertising early last year. Ever since we have gathered a lot of experience and many things have changed in the industry, so we decided to dedicate a second overview to this topic.Read it >
It’s become a tradition now to summarize the best moments, do we have a lot to sum up this year again. Gábor has already shared his predictions for 2018 but for now let’s see what were we up to in 2017.
Technical development of the year: MCX
In 2017 we introduced our big hit, Madhouse Creative Exchange (MCX). This innovation allows even rich media formats to run on programmatic. Here are two …Read it >