Report from Dmexco 2016

Éva Szántai

Director, Product & Technology

In the media industry autumn is equivalent with the beginning of the conference season. All of them are open forums, which provide excellent occasions for customer care, to reach new partners and find new solutions. I have visited Dmexco, which takes place in the heart of Cologne the third time this year. Subjective report.

Grandiose space – professional atmosphere

The venue of the Dmexco is huge, in its closest and broadest meaning. Not a surprise that Dmexco is the biggest marketing conference in the world: this year more than 1000 exhibitors, 570 speakers and 50 thousand visitors have participated in the event. These numbers mean millions of occasions for networking.

dmexco_1

It’s worth to put on comfortable shoes, because the venue itself is huge too, the conference fulfilled four rooms the size of airplane hangars. During the two days I have walked 30 kilometers without any problems, thanks to my confy shoes.

The stands were even more crazier than last year. At one stand was live graffiti painting, so we only could reach it in helmets, because the artist were painting the walls standing on scaffoldings. At another stand the exhibitor tried to emphasizes its uniqueness by making tattoos for the visitors on the spot.

The conference of thousand possibilities 

Everyone who is looking for solutions on the advertising market regarding e-commerce, programmatic, data or mobile will find the answers. Such names had stands at Dmexco as Google, Facebook or Microsoft. At which European conference do we have the opportunity to have a face-to-face conversation with such companies?

In addition, all of our big partners were there, and it helped a lot to met with our contacts in real life after the long Skype conversations, and even a few questions were this – more casual – way discussed. I have met the staff of Celtra, our viewability partner, Moat, Adform and Adjust.

The collected business cards in my pocket open many many doors for us to reach new partners.

Programmatic display market

A great part of the exhibitors were the players of programmatic market from some side. Therefore, it’s not a surprise that IAB’s European programmatic report for the year 2015 was announced the the monumental event. It revealed that the market has increased more than 70% compared to the previous year, thus the programmatic revenues has reach 5,7 million euros. Mobile is 28% percent of it.

These two days were a really intense experience, many impulses had found me, and the best part is not only could observe the big players of the industry from a distance, but could establish real contact with them, see the mechanisms of the market, and could easily get into the professional blood flow. Who haven’t visited Dmexco so far, I strongly recommend to subscribe to their newsletter to be there in Cologne next year.

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