We were thinking about writing articles for a long time now. Finally, we took a big breath and just started to scribble.
We have a lot to say. We are continuously observing the market; how the status of mobile advertisements is changing. We are reading the most recent studies, we are detecting the newest technologies and we are analyzing the appearing mobile ads. We are not writing this blog to speak about ourselves, but it’s no secret that it’s good to summarize it for ourselves, how we are standing and what we think about certain things. Our goal is to help our customers, our partners to know their way around the mobile advertisement market. (This is not as easy as one would think, there are huge developments and rapid changes almost monthly.)
We realize that for most marketing professionals, mobile advertisement is just one of the many channels. We would like to help them recognize, understand and make the best of all their opportunities laying in mobile advertisements. Internet is more and more about mobile internet and content consumption on smartphones. There are dozens of studies analyzing the gap between mobile content consumption and the spending on mobile advertisements. There is no definite answer to this phenomenon, but all analysts agree that this gap will be closed soon. We hope that in this “new” situation our readers are going to find helpful what they read about in our blog.
We have written about the importance of viewability in digital advertising early last year. Ever since we have gathered a lot of experience and many things have changed in the industry, so we decided to dedicate a second overview to this topic.Read it >
It’s become a tradition now to summarize the best moments, do we have a lot to sum up this year again. Gábor has already shared his predictions for 2018 but for now let’s see what were we up to in 2017.
Technical development of the year: MCX
In 2017 we introduced our big hit, Madhouse Creative Exchange (MCX). This innovation allows even rich media formats to run on programmatic. Here are two …Read it >