Everything started in 2010 in Hungary with an iPhone 3G. On the websites optimized for mobile (there was only a few of them) were no advertisements. After a couple of months, there were. This is how the story of Madhouse began, and already 3 mobile campaigns were done that year.
Yes, this is that particular "the year of the mobile" expression, which became some sort of a joke in conferences. This year, we already made over 50 campaigns and our name became a synonym to mobile advertising, since we are the only agency dedicated to it. Furthermore, the Madhouse team had 3 members then, welcome Éva and Szandra.
Turning-point. After a so called "asset acquisition", Madhouse welcomed new investors. The new equity owner is SmartAdNetwork Kft, which is owned by Adverticum Zrt. and Gran Kozkázati Tőkealap. Thanks to the investment, we could begin an international expansion to the neighboring countries.
We have not only secured our position in Hungary, but also established our second office in Romania. After a few months we opened our Czech and then our Slovakian office. The Madhouse team consisted of 13 people, not just 3.