We have already listed our wishes for 2017, so now let’s kick off the new year with a compilation of the bests&peaks of 2016. One thing is for sure, Madhouse will save the world from bad mobile ads in 2017 too.
The rotating banner is our most engaging dynamic format; no surprise it was the most used one as well. It drives exceptional results and has several sides, thus more creative is displayable at the same time. A nice example is this ice-cream ad from Romania.
Video is the most emerging format in digital advertising, and on mobile it’s even more crucial to create and serve flawless video ads. It was a huge achievement, preceded by a long time of development to display razor sharp video ad for Vodafone.
Cinemagraphs are spectacular solutions, playful and catchy without being intrusive. In case of the Fantastic Beasts banner we added a pulsing illuminated dot, a light touch of animation that was enough to create a magical experience.
Oranges’ Hot Summer campaign was a real gem. The discount provided on the banner was the same as the actual temperature in Romania, and altered according to the weather changes.
Our newest product, the gyro banner has debuted with the Batman v Superman: Dawn of Justice campaign. The specialty of the banner is that it’s connected with the gyroscope of the mobiles, so one element of the banner starts to move when the device is rotated. Case study available HERE.
Szerencsejáték Zrt., the Hungarian national gambling ltd. had a new app to promote. It was a pleasure to work on this campaign as we were fully entitled to plan and run a complex campaign to incite the number of installs.
The swipe format allows the user to control the banner and change the displayed creative with a finger move. Fun way to involve the users in the ad.
We were proud that on the Czech mobile advertising market we used the cinemagraph solution first. A little movement was enough to create a cheeky banner for the inglorious anti-hero movie.
Mobile is not the smaller version of desktop as many perceive it. Mobile advertising has its own rules and if you don’t play according to them, your campaign simply fails. To run effective mobile campaigns instead of turning users against ads, avoid the typical mobile ad flaws.
Neither mobile nor programmatic is an easy topic, but mobile programmatic is the real tough nut – or trend – to crack. The article about mobile programmatic wasn’t planned to turn into an article-saga, but it’s indicates how complex the subject is. If you only have one resolution for this year, be it that you read all the four pieces of the series.
Three years after the first Madhouse House Party it was about time to continue the tradition and celebrate the successful cooperation with our partners. To emphasize the intimate aspect of the highly anticipated event, it took place at our headquarter. The night started with a surprise mini-concert by the Hungarian singer, Odett, and continued with chatting, eating, drinking and dancing to the rhythms of the Music Sommelier. And the rest is history.
July was the month when Madhouse went on its first full house trip to the countryside. The destination was a village called Szentbékkálla, close to Lake Balaton. In the two day long race the 4 teams had several tasks from sport activities through a quiz until different games, and had to prepare a meal for the whole squad. The team which did the best won the race and the champion title.
Zoltan Gaál, country manager of Czech Republic gave a comprehensive insight on mobile advertising for MAM, the most prominent Czech marketing journal.
Exploring new platforms is always a must, and we were happy that in the end of the year we finally had our first Twitter campaign in Slovakia for Telekom SK.
Premium brands require their ads to resemble the high quality of the products even on mobile. Quality is our main standard we guarantee for our clients, such as BMW in Romania.
Besides holding presentations, we are always happy to regularly attend to conferences as guests as well. We have visited conferences in Bucharest, Prague, Lisbon, London and Budapest. The most exciting and informative one was the Video Conference in London, organized by IAB UK.
We are passionately seeking the most effective methods and solutions in mobile advertising. Through the way it’s essential to be familiar with the users’ needs and concerns about mobile ads. Here are our findings about what makes a mobile ad great.
Besides reaching incredible heights in mobile advertising, we had some parties to relax. Among all of them the WMN Christmas party in the end of December was the best, to let go the year. A delightful closing for 2016.
It’s become a tradition now to summarize the best moments, do we have a lot to sum up this year again. Gábor has already shared his predictions for 2018 but for now let’s see what were we up to in 2017.
Technical development of the year: MCX
In 2017 we introduced our big hit, Madhouse Creative Exchange (MCX). This innovation allows even rich media formats to run on programmatic. Here are two …Read it >
We have written about the importance of viewability in digital advertising early last year. Ever since we have gathered a lot of experience and many things have changed in the industry, so we decided to dedicate a second overview to this topic.Read it >