Madhouse Wish List for 2017

2016 has been the year of mobile – sixth in a row, but who’s counting – and was full with milestones for the small screen: mobile beat desktop and became the nr. 1 device for internet traffic, and also have mobile ad revenues overcome the digital counterpart in the UK.

A fresh countdown will begin soon, when many new goals and challenges are ahead of us to accomplish in the next 365 days. We hope a year from now we will be proud to summarize the followings as the achievements of 2017:

  • Mobile to get its flagship place in the media plan
  • Our first 360° video ad
  • Video ads produced directly for mobile
  • Sharp banners (bye-bye blur banners)
  • More animated (rich media, HTML5) banners instead of static ones
  • No more intrusive formats (pop-ups, interstitials)
  • No more overcrowded banners
  • Standardized banner sizes
  • Less Google ads
  • More data for precise targeting
  • All in all: the primacy of ‘quality over quantity’ principle in mobile advertising

We wish you all a happy new year, full with adventures and great mobile ads.

Madhouse, the mobile specialist


December 30, 2016
2016 Rewind

We have already listed our wishes for 2017, so now let’s kick off the new year with a compilation of 2016’s bests&peaks.

Read it >
Video ads are skyrocketing – on mobile too

If the last six years were called ‘the year of mobile’ then 2016 – and 2017 as well – must be the year of mobile video. Let’s see why.

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