Madhouse Wish List for 2017

2016 has been the year of mobile – sixth in a row, but who’s counting – and was full with milestones for the small screen: mobile beat desktop and became the nr. 1 device for internet traffic, and also have mobile ad revenues overcome the digital counterpart in the UK.

A fresh countdown will begin soon, when many new goals and challenges are ahead of us to accomplish in the next 365 days. We hope a year from now we will be proud to summarize the followings as the achievements of 2017:

  • Mobile to get its flagship place in the media plan
  • Our first 360° video ad
  • Video ads produced directly for mobile
  • Sharp banners (bye-bye blur banners)
  • More animated (rich media, HTML5) banners instead of static ones
  • No more intrusive formats (pop-ups, interstitials)
  • No more overcrowded banners
  • Standardized banner sizes
  • Less Google ads
  • More data for precise targeting
  • All in all: the primacy of ‘quality over quantity’ principle in mobile advertising

We wish you all a happy new year, full with adventures and great mobile ads.

Madhouse, the mobile specialist


December 30, 2016
Seeing is believing – the current state of mobile viewability

We have written about the importance of viewability in digital advertising early last year. Ever since we have gathered a lot of experience and many things have changed in the industry, so we decided to dedicate a second overview to this topic.

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2017 Rewind

It’s become a tradition now to summarize the best moments, do we have a lot to sum up this year again. Gábor has already shared his predictions for 2018 but for now let’s see what were we up to in 2017.

Technical development of the year: MCX

In 2017 we introduced our big hit, Madhouse Creative Exchange (MCX). This innovation allows even rich media formats to run on programmatic. Here are two …

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