2016 has been the year of mobile – sixth in a row, but who’s counting – and was full with milestones for the small screen: mobile beat desktop and became the nr. 1 device for internet traffic, and also have mobile ad revenues overcome the digital counterpart in the UK.
A fresh countdown will begin soon, when many new goals and challenges are ahead of us to accomplish in the next 365 days. We hope a year from now we will be proud to summarize the followings as the achievements of 2017:
We wish you all a happy new year, full with adventures and great mobile ads.
Madhouse, the mobile specialist
We have written about the importance of viewability in digital advertising early last year. Ever since we have gathered a lot of experience and many things have changed in the industry, so we decided to dedicate a second overview to this topic.Read it >