PROGRAMMATIC ADVERTISING SIMPLIFIED

Advertising programmatically is supposed to simplify things. This is how we approach programmatic media.

Most advertisers either don’t try programmatic, or test it and don’t return to it, because of how different it is from channels like direct buying, search marketing, email marketing, and social media marketing.

Madhouse help explain when you should consider buying programmatic media, what the benefits are of adding it, and how to measure results to drive maximum business impact.

We strongly believe that buying ads programmatically is the next level of media buying. Programmatic simply means using technology to buy and sell digital ads more efficiently, and cheaper than traditional, old-fashioned buying methods.

The benefits of programmatic buying

  • Immediacy

    The programmatic campaign manager is on charge. You don’t need to wait for or send orders, offers, creatives. The campaign can be launched right after the system approves the creatives (it is approximately 1-2 hours).

  • More accurate targeting

    Much more targeting filters are available than in traditional media buying system, so the efficiency of the campaign is expected to be much better. 

  • International websites

    When we started our programmatic business the most appealing rationale was that we were supposed to put our ads at ease onto international (and more importantly, popular) websites via programmatic.

  • Optimisation

    During the campaign period, we are able to modify all the settings, bids, data filters in order to get even better results.

  • Spectacular ad formats and places

    Rich media or video ad formats are available, even we can buy ads on connected devices (like television) or very soon on digital out-of-home. Social display is the next big thing in programmatic advertising.

  • Standard ad sizes

    IAB certified ad formats help advertisers to produce only necessary ad sizes, which can save money.